The Digital Age of Outerwear: Staying Ahead of the Game

April 7, 2016

Let’s face it.

Being in the clothing business in the digital age is a lot like being a candidate running for political office.

The minute you make a claim, promise, or offer about your product, people are rushing to their cell phones or laptops to research whether your claim was true.

Whether you’re offering organic cotton, hypoallergenic socks, or waterproof raincoats, you better believe your customers are going to ask you to put your money where your mouth is to prove it.

And who can blame them?

With so many brands vying for their attention and their cash, they have every right to know what they’re paying for.

And the easier and simpler message is often the one that is best received.

That’s why we want to help you stay one step ahead of the game when it comes to your outerwear technology.

We want you to have all the information you need to make a quality product so that you can provide your customers with the information they need to make it to the checkout counter.

We recently put together a special article that provides a wealth of information on today’s outerwear technology so you can decide what is right for you, your brand, and your customers.

It’s called, Four Things You Need to Know About DWR,and it breaks down recent customer trend data and today’s outerwear techniques that are 100% environmentally friendly and consumer-safe.

We want to arm you with the quality answers you need to defend your quality product and your bottom line.